Posted on January 20 2016
We launched our online store in early October. It was time to reach out to every possible soul with our beautiful designs.
We decided to spread our wings in Mumbai (our very own city) in the best way possible. We made a big bang with our store at the Lil Flea end of October. It was our first experience of setting up a store in the open and among tens of thousands of people who visited. The team came out early morning to paint and decorate the store. We all felt the adrenaline as the excitement grew when the store opened up!
Our unique designs stood out in its buzzing decor filled with youth from all over town. Ether designs were an instant talk-of-town. We became an iconic store in the grounds as women spoke about us as a landmark point among 200 other stores there! With the comfort of try and buy, Ether became quite a crowd favorite for their upcoming Christmas parties. Our garments gathered all the more glitter as sun set upon the MMRDA grounds. We loved the vibe! There was music, live performances and we waited for our breaks as the aroma of some amazing cooking filled our tents. Three full days at the Lil Flea with over 6000 customers visiting our store! We grabbed quite some attention on social media in those three days as Ether made its grand launch in Mumbai!